March 3, 2026
Alexandra Vincent Martelli, founder of Martelli Buyers, opens up about launching her boutique buyers‑agency in Auckland, what it really means to “protect the buyer,” and how she carved a niche in a market that once thought it didn’t need buyer representation.
“A lot of people said it wouldn’t work because it went against our Kiwi DIY mentality,” says Auckland buyers‑agent Alexandra Vincent Martelli. In this OneRoof feature, she explains how she had to start at the bottom, work her way up across London and Sydney, and ultimately prove that a dedicated buyer‑agent service has a place in New Zealand’s property market.
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